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Site search optimisation

Whether a customer types “kapucino”, “капучино” or “kapuçino”, they should find the same product.

What the result will look like

Live example: try it yourself

Try typing:

Search, step by step

  1. Typed
  2. Normalised
  3. After synonyms
  4. Closest match

Basic search

    Optimised search

      Illustrative view: figures are examples; in a real project it is built on your data.

      What it gives you

      Without it

      • A customer types “kapucino”, sees “nothing found” and leaves
      • Products in stock don’t sell because nobody finds them
      • You don’t know what words people search with

      With it

      • Misspelled, partial or other-alphabet queries reach the right product
      • Searches turn into sales
      • A monthly list of zero-result queries keeps improving the catalogue
      How we measure the result:Share of zero-result searchesSearch-to-cart ratePurchase rate of searchers

      What happens behind the scenes

      A simple-looking result rests on these steps. We adapt each one to your data. Examples are illustrative.

      1. 1Query cleanupCase, spaces and punctuation are unified." KAPUÇİNO! " → "kapuçino"
      2. 2Letter normalisationWords typed without ə, ı, ö, ü, ş, ç, ğ are still recognised."kapuçino" → "kapucino"
      3. 3Cyrillic → LatinQueries typed on a Russian keyboard are transliterated."капучино" → "kapucino"
      4. 4SynonymsEveryday and foreign names map to the catalogue name."kofe", "coffee" → "qəhvə"
      5. 5Typo toleranceWords one or two letters off are found (Levenshtein distance)."kapucina" ≈ "kapuçino" (1 letter)
      6. 6RankingThe most relevant and best-selling product comes first.Latte → Caramel latte
      7. 7Zero-result trackingQueries that find nothing are collected and fed into the synonym list."cizkek" → new synonym

      The question it answers

      How many searches on your site return nothing, which words do customers use, and why don’t they find what they want?

      What you get

      • Analysis of search queries and zero-result searches: a list of the most-lost queries
      • Typo-tolerant search: the right product is found even with one or two wrong letters
      • Support for Azerbaijani letters typed without diacritics (ə, ı, ö, ü, ş, ç, ğ) and for Cyrillic/Latin input
      • Synonyms and everyday names, such as “kofe” → coffee or “cheesecake” → çizkeyk
      • Result ranking: the most relevant and best-selling products first
      • A before/after comparison of the share of zero-result searches

      Data needed

      Access to the site search or code, the product catalogue, and search query history if available

      Work plan

      1. 1IntroQuestion, goal and available data
      2. 2Data checkScope agreed in writing
      3. 3AnalysisCalculations and visuals
      4. 4ResultsReviewed together
      5. 5Apply and trackNext steps, optionally in Nəbz

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      The price depends on your situation. Let’s talk

      Every business has different data and goals. Instead of a fixed price list, we listen to your question in a short, free conversation, tell you what’s possible and send a written proposal. No obligation.

      1. 1You write to usA sentence or two in the chat, on WhatsApp or in the form is enough.
      2. 2Free 20-minute callWe clarify the goal and the data you have together.
      3. 3Written proposalWe set out the work, the result and the price clearly.
      Send a request Email us: info@analitik.az
      Message us on WhatsApp