analitik

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CLV, CAC and marketing return

Which marketing channel makes money and which loses it.

What the result will look like

CLV ÷ CAC by channel

  • Referral programme5.2
  • Google3.4
  • Instagram2.1
  • Delivery platform0.8

┆ 1.0 = break-even

Illustrative view: figures are examples; in a real project it is built on your data.

What it gives you

Without it

  • The ad budget is split by gut feeling
  • The channel bringing most customers may lose the most money
  • Discounts don’t show up as a cost

With it

  • You know the cost and profit of a customer from each channel
  • Budget moves to channels that make money
  • Loss-making channels are stopped in time
How we measure the result:CAC by channelCLV by channelCLV ÷ CAC ratio

What happens behind the scenes

A simple-looking result rests on these steps. We adapt each one to your data. Examples are illustrative.

  1. 1Tagging the sourceEach new customer is linked to the channel they came from.promo code "INSTA10" → Instagram
  2. 2Channel costsAd spend, commissions and discounts are summed per channel.Instagram: ads + discounts
  3. 3CACChannel cost is divided by the number of new customers.600 ₼ ÷ 40 customers = 15 ₼
  4. 4Profit marginCost of goods is subtracted so only profit counts.10 ₼ check → 6 ₼ profit
  5. 5CLVFrequency, profit and customer “lifetime” are combined.6 ₼ × 3/month × 8 months ≈ 144 ₼
  6. 6ComparisonCLV ÷ CAC per channel, with a budget recommendation.144 ÷ 15 ≈ 9.6

The question it answers

What does a customer from each channel cost you, and how much profit do they bring over their lifetime?

What you get

  • CAC by channel
  • Profit-based CLV
  • CLV ÷ CAC comparison by channel
  • Recommendations for splitting the budget across channels

Data needed

Sales, marketing spend by channel, and the source of each new customer (promo code, link or note)

Work plan

  1. 1IntroQuestion, goal and available data
  2. 2Data checkScope agreed in writing
  3. 3AnalysisCalculations and visuals
  4. 4ResultsReviewed together
  5. 5Apply and trackNext steps, optionally in Nəbz

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The price depends on your situation. Let’s talk

Every business has different data and goals. Instead of a fixed price list, we listen to your question in a short, free conversation, tell you what’s possible and send a written proposal. No obligation.

  1. 1You write to usA sentence or two in the chat, on WhatsApp or in the form is enough.
  2. 2Free 20-minute callWe clarify the goal and the data you have together.
  3. 3Written proposalWe set out the work, the result and the price clearly.
Send a request Email us: info@analitik.az
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