analitik

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Website user analytics (UX)

How far do visitors get, and where do they stop? See what they do on your site and fix the drop-off points.

What the result will look like

The path to the form: where people stop

  • Home page1000
  • Service page420−58% drop
  • Form opened160−62% drop
  • Form submitted48−70% drop

Illustrative view: figures are examples; in a real project it is built on your data.

What it gives you

Without it

  • Traffic comes, leads don’t, and nobody knows why
  • Design changes follow taste
  • A button that fails on mobile stays broken for months

With it

  • You see at which step customers stop
  • Changes are backed by data
  • Problems are fixed in order of impact
How we measure the result:Form submission rateDrop-off between stepsMobile vs desktop gap

What happens behind the scenes

A simple-looking result rests on these steps. We adapt each one to your data. Examples are illustrative.

  1. 1Consent and maskingA cookie banner is set up and personal data is masked.form fields hidden
  2. 2EventsKey steps become measurable events.form_start, form_sent
  3. 3FunnelHow many people reach each step.1000 → 420 → 160 → 48
  4. 4HeatmapClick and scroll maps show blocks nobody reads.pricing block: 18% see it
  5. 5Session recordingsWe watch visitors at the moments they stop.button hidden on mobile
  6. 6Fix listProblems ranked by impact and effort.1. button, 2. form, 3. copy

The question it answers

Where do visitors look, where do they click, where do they get confused, and why do they abandon the lead or checkout form?

What you get

  • Setup of an analytics tool such as Microsoft Clarity, with a cookie consent banner and masking of personal data
  • Heatmap, scroll and click analysis: which blocks are read and which go unseen
  • Session recording review: where visitors get confused or stop
  • Step-by-step funnel analysis: how many visitors reach each step on the path home → service → form → submit, and where they stop. We add events such as button clicks, form start and form submit to make this measurable
  • A prioritised list of fixes: what to change, why, and in what order

Data needed

Access to your site admin or code (to add the tracking code) and the site’s main goal: leads, sales, calls

Work plan

  1. 1IntroQuestion, goal and available data
  2. 2Data checkScope agreed in writing
  3. 3AnalysisCalculations and visuals
  4. 4ResultsReviewed together
  5. 5Apply and trackNext steps, optionally in Nəbz

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The price depends on your situation. Let’s talk

Every business has different data and goals. Instead of a fixed price list, we listen to your question in a short, free conversation, tell you what’s possible and send a written proposal. No obligation.

  1. 1You write to usA sentence or two in the chat, on WhatsApp or in the form is enough.
  2. 2Free 20-minute callWe clarify the goal and the data you have together.
  3. 3Written proposalWe set out the work, the result and the price clearly.
Send a request Email us: info@analitik.az
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